Here’s a quick and practical way for you to apply Chris Raulf’s SEO principles—especially his approach to Generative Engine Optimization (GEO)—to your own online projects, based on his recent teachings and his Boulder SEO Marketing playbook.
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## 1. **GEO: Generative Engine Optimization – Quick Steps**
- **Write Modular Content:**
Break long articles or pages into clear sections, each with its own subheading. Ensure every block (FAQ, table, summary) can stand alone and answer a query independently. This makes your content “fetchable” for AI-powered search tools.[1]
- **Use Structured Data and Markup:**
Add schema tags, lists, tables, and descriptive headings. This helps AI tools and search engines identify and retrieve your information correctly.[1]
- **Update Content Frequently:**
Continuously refresh important articles (cornerstone pages) with up-to-date info, fresh statistics, or recent developments. Even evergreen content is scored for freshness now—recency is a signal!.[1]
- **Expand Your Semantic Footprint:**
Don’t focus solely on single keywords. Instead, cover “clusters” of related questions and topics with supporting pages, internal links, and broader context. Use natural industry terminology and entity names (people, brands, products).[1]
- **Intent-First Formatting:**
Structure your pages and posts according to expected user intent (guides, how-to, FAQ, explainer, checklist). Clearly label headings so AI and people instantly grasp the purpose (definition, comparison, instruction).[1]
- **Cite Authoritative Sources:**
Ground your content by including citations, stats, and external references. Mention your brand and expertise across the web for more authority. Consistency and transparency help build trust.[1]
- **Vocabulary and Domain Expertise:**
Use specific terminology relevant to your niche. Offer glossaries, definitions, and explanations to show depth, helping AI recognize you as a subject expert.[1]
***
## 2. **Core SEO Foundations by Boulder SEO Marketing**
- **Keyword Research and Application:**
Research how real people search for your services/products (using tools, forums, suggestions). Integrate these keywords naturally—don’t overstuff them—into your website’s content.[2]
- **Regular Content Creation:**
Add high-quality blog posts and pages monthly. Focus on value and originality, not just volume. Make each piece truly helpful and relevant to your audience.[2]
- **Meta and Image Tag Optimization:**
Review your web pages’ title and meta description tags, and ensure every image includes descriptive alt tags. These small details contribute to better performance in searches.[2]
***
## 3. **Quick Action Template**
Below is a simple checklist you can copy, paste, and adapt for your blog or website:
```markdown
### Chris Raulf GEO Checklist
- [ ] Break content into clear, modular sections under descriptive headings.
- [ ] Add schema markup, tables, lists, and FAQs.
- [ ] Update main articles with new data and timestamps every month.
- [ ] Expand content to cover related topics and adjacent queries.
- [ ] Structure posts by user intent: guides, comparisons, FAQs, checklists.
- [ ] Cite trusted sources and include reference links.
- [ ] Use jargon and terminology relevant to your industry.
- [ ] Conduct ongoing keyword research and update content accordingly.
- [ ] Optimize meta titles, descriptions, and image alt tags.
- [ ] Submit profiles to key directories that rank for your keywords (e.g., Featured.com).
```
***
## 4. **Resources for More Guidance**
- Explore Boulder SEO Marketing’s free resources and guides for templates, keyword research tools, and technical SEO tips to implement these strategies easily.[3]
- Follow Chris Raulf’s blog for periodic updates on AI-driven SEO best practices.[4][5]
***
Start with the above checklist—it’s fast, actionable, and grounded in Chris Raulf’s most up-to-date SEO and GEO advice for 2025. Reviewing and updating your digital presence monthly will keep you ahead in the search and AI-driven landscape.[4][2][1]
[1](https://gofishdigital.com/blog/what-is-generative-engine-optimization/)
[2](https://www.linkedin.com/pulse/what-search-engine-optimization-chris-raulf)
[3](https://boulderseomarketing.com/resources/)
[4](https://chrisraulf.com/human-first-seo-align-social-media-and-search-in-the-ai-era/)
[5](https://boulderseomarketing.com/the-complete-ai-seo-playbook-for-business-transitions/)
[6](https://www.youtube.com/watch?v=S7ZOIiCDK_k)
[7](https://chrisraulf.com/seo-faq/)
[8](https://boulderseomarketing.com/6-seo-tips-for-technical-communicators/)
[9](https://www.onlinemarketinginstitute.org/blog/2017/10/simple-guide-seo-keyword-research/)
[10](https://boulderseomarketing.com/local-seo-a-comprehensive-guide/)
[11](https://www.walkersands.com/about/blog/generative-engine-optimization-geo-what-to-know-in-2025/)